Monday, March 9, 2009

Local PRSA Meeting: Great Networking Opportunity

Our local PRSA chapter would like to invite everyone to their next meeting. They student fee is $15 for the meeting and lunch (At Virginia's! yum!). Please see the below information to see what will be going on at the meeting.

Oh, and remember, these are GREAT networking events for all students.


Setting ROI and Reinforcing the Value of Marketing

Now, more than ever, it is imperative to prove the effectiveness of your campaigns! So we’re pleased to bring a well-known Charleston marketing leader to address how to reinforce the value of marketing and public relations—before, during and after a campaign–Colleen Troy, president of Touchpoint Communications and founder of Brand-Aide in Charleston, S.C.

During 17 years as a PR practitioner, Colleen has yielded placements in The Wall Street Journal, New York Times, Fortune magazine and numerous international publications; she is a winner of the Bulldog Award for Media Relations, a three-time winner of South Carolina PRSA Mercury awards.

Most recently Colleen founded Brand-Aide, a non-profit organization that links freelance media professionals with businesses in need of their services. Prior to founding Brand-Aide and Touchpoint, Troy served as the public relations director at Rawle Murdy and director of public affairs at the NYU Stern School of Business.

Join us at our new luncheon location—Virginia’s on King—for a lively conversation as Colleen offers tips and strategies to help you developed effective campaigns with measurable results.

WHEN: Tuesday, March 17, 2009

TIME: Noon. Registration begins at 11:45 a.m.

PLACE: WE’VE MOVED! Don’t forget that this month’s meeting will be held at Virginia’s on King (412 King Street, Downtown Charleston). Plenty of parking is available in the surrounding lots as well as street parking.

COST: $15 for SCPRSA members; $20 for non-members; $15 for students. No shows will be billed. Credit card payments are only accepted online prior to the luncheon. Payment in full is expected prepaid or at the door by cash or check. If your company requires an invoice for payment, please arrange for it prior to the luncheon by contacting

RSVP: RSVPs are now mandatory! Please make sure to RSVP by close of business on Friday, March 13 to Rebecca Blackman at or 843.579.0500. RSVPs to Facebook will not be counted. Walk-ups are welcome but will not be served lunch. When possible, please advance pay at

COMING UP IN APRIL: Join us in welcoming Torri Leeds, Vice President of DeVries Public Relations in New York, NY to hear about her dynamic cause marketing campaigns for Pantene Pro-V and Crest.

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