Thursday, February 10, 2011

Successful party and more to come!

Last night we hosted our first "Post-Super Bowl Party" where our very own Dr. Benigni led a discussion on the hype of the Super Bowl ads and what it takes to be a successful ad. I can't speak for everyone, but I thought it was very interesting (and the pizza, snacks and free cans of Simmer, a new 'relaxation drink' weren't bad either!)

Dr. B, with a background in sports PR, shared some valuable insight about why certain ads were created in certain ways. For example, remember the Bud Light commercial where the guy was dog-sitting and had the dogs serve everyone at the party? Well, did you notice that throughout the whole commercial there was subtle blue lighting, or blue objects (like the dish cloths and plates)? This is all done on purpose, to engrain Bud Light's blue image in our heads.

PR and advertising work hand-in-hand. As future PR professionals, or professionals in any communication-related field, we need to understand our customers and what will grab their attention.

Other than the main topic of discussion, we announced our spring event which will be on Wednesday, March 16. So mark your calendars now! More details are to come, but for the time being just know that it will be a team-based competition that is open to any and all students on campus! For a small registration fee, teams will sign-up to participate in a series of St. Patty's Day games and the winners will receive prizes! Please plan on joining us for the event in the Stern Center Ballroom that evening for some food, fun and music!

Last but not least, don't forget to check out the Dept. of Communication's spring break trip to DC/NYC! Only 25 students will be able to attend the week-long trip where you will have the opportunity to network with professionals and go on multiple site visits. For more info, see here:

Thanks again to everyone who came to our little party last night. I hope everyone enjoyed it as much as we did!

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